HERITAGE, EXPERTISE AND INNOVATION
Founded by Daniel Swarovski in 1895, Swarovski has established itself as a world leader in crystal creation, thanks to his cutting-edge techniques.
This year, Swarovski will mark 125 years of history, artistry, innovation and glamor through a very special 125 Years Collection and a series of celebrations taking place throughout the year.
Like no other, this extraordinary deep blue embraces maturity, wisdom and generosity while embodying the eternal feelings of wonder that are revealed when opening each Swarovski box.
COLLECTION HIGHLIGHTS
ANNIVERSARY MOUSE, LIMITED EDITION 2020
Since the first “Mouse of Ur” was created in 1976, crystal statues have formed a large part of Swarovski's heritage. The “Original Mouse” is reinvented in the 125th anniversary collection in a modernized style, with sparkling touches of blue.
DANCING SWAN NECKLACE
Elegant and easy to wear, the Dancing Swan pendant captures the grace and elegance of the swan, Swarovski's iconic symbol. Gently set in a pavé appliqué with the lapped crystal marquise, which dances with movement, the clear and blue embellishment shimmers softly, complementing any outfit.
TENNIS BRACELET
The Tennis bracelet is a timeless classic, now updated with Swarovski's iconic blue hue. The rhodium-plated bracelet with pave details adds sparkle to any look.
ANGEL EARRINGS
Elegance and sophistication are captured in the design of the Angelic Studs pair of earrings. A classic style now done with a timeless blue trim.
CRYSTALLINE GLAM WATCH
Swarovski pays homage to his heritage with a special edition Crystalline Glam watch. First released in the first half of 2019, this popular and refined watch from Swarovski features a case studded with hundreds of sparkling blue Swarovski crystals.
“It is exciting to celebrate this year the 125th anniversary of Swarovski, a brand steeped in such a rich heritage of DNA and crystal,” says Nathalie Colin, Swarovski Creative Director. “For such an important and memorable milestone, we felt it was the perfect occasion to pay homage to Swarovski's iconic shade of blue and celebrate the power of color by injecting it into our favorite products. The 125th anniversary collection incorporates attributes that reflect the essence of Swarovski's brilliant spirit. “
CELEBRATING 125 YEARS OF HERITAGE, EXPERTISE AND INNOVATION
The anniversary is also an occasion to recount Swarovski's journey and core values, and to celebrate the brand's rich history and bright future. From the creation of his first faceted crystals to his technological innovations, Swarovski's heritage and his dedication to art have helped transform the way people around the world can shine.
DANIEL SWAROVSKI HERITAGE
The story began with Daniel Swarovski. Born in Bohemian Georgenthal, known at the time as the best glass and crystal cutter in the world, his passion was awakened from a new age. Although he was introduced to the art of glass cutting in his parents' company as a young man, a truly pivotal moment in the development of his vision was his visit to the Vienna Electricity Exhibition in 1883. This instantly changed his worldview. , awakening his fascination with the refraction of light – crucial to the art of glass cutting. His invention of the crystal cutting machine was the beginning of a journey that not only led Swarovski to become the world's leading crystal maker, but also a name synonymous with cutting-edge engineering and technology. This legacy was reinvigorated and fueled by five generations of the brand's iconic family spirit.
PASSION FOR EXCELLENCE IN DESIGN AND POLISH
Daniel Swarovski's inherent passion for design and innovation is an integral part of the brand's legacy. To this day, new cuts, shades and sizes are developed daily at the brand's historic home in Wattens, pushing the boundaries of crystal production today and in the future.
With a focus on curating trends, design and meaningful brands, all Swarovski pieces tell the story of 125 years of artistry and innovation.
SWAROVSKI milestones:
Since creating the first crystal statue of him in 1976 – ushering in a new product-focused era for business – Swarovski has been recognized around the world for its crystal creations and home decorations.
Since then, Swarovski has achieved the following important milestones, consistently leading the company ahead of the market.
1976 First glass statue.
1977 Launch of the first jewelery collection.
1983 Opening of the “Swarovski Crystal House”, a local sales forum in Wattens, Austria.
1989Logo change, featuring the iconic Swan.
1989 Launch of the “Daniel Swarovski” haute couture line, now known as the “Swarovski Catwalk Collection”.
1991 First Annual Christmas Ornament.
1998 The iconic Nirvana ring is born.
1999Launch of the first watch collection.
2006Launch of the first fashion-inspired jewelery collections.
2006Swarovski hires its first creative director, Nathalie Colin.
2008 Introduction of the Crystal Forest retail store concept.
2010Launch of the statement collection.
2019Launch of the Crystal Studio store concept.
LOOKING TOWARDS A BRIGHT FUTURE
As Swarovski continues its journey into 2020 and beyond, the brand will continue to put customers at the center of its operations, ensuring the brand reaches them in a way that provides an indescribable experience, both online and in its physical stores. . In addition, it will continue to increase its digital presence, fostering strong and lasting relationships.
“Swarovski crystals have fascinated the world for more than a century, and we are pleased to celebrate our rich history during this special milestone – from the first sparks that inspired Daniel Swarovski's vision for the company to today's creative partnerships and our bright future for in front of. We are all incredibly proud of our strong 125-year legacy, especially in today's ever-evolving retail environment. We look forward to an exciting future filled with creativity, innovation and our iconic Swarovski sparkle,” said Robert Buchbauer, CEO of the Swarovski Consumer Goods Business and Chairman of the Executive Board.
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