Manufacturers have a stock of used vehicles in their dealership networks, they may have come from management, leasing contracts that have ended, or that a customer delivers it as part of the payment of another model.This stock can be given added value over other cars used in the hands of independent vendors.
Here enters the concept of used certificate.With the full knowledge of the vehicle that is presupposed to the manufacturer or brand, numerous control points are checked (more than a hundred sometimes), what has to be changed with original replacement is changed, and impolutos are put on sale andImpeccable, with extra guarantee and even road assistance.
This phenomenon is not exclusive to generalist or premium brands, we can also find it in the most exclusive and faces brands, see Rolls-Royce, Bentley, Ferrari, Lamborghini, McLaren, Aston Martin ... Each account with a divisionSpecialized in leaving used cars and giving them another new life in other hands.
Although luxury brands have not suffered the impact of the microchips crisis with the same intensity, since their production volumes are low, they are appreciating that there is an additional demand to the expected one by high purchasing power customers.Some do not supply.
This translates into waiting times that can exceed half a year, being something already uncomfortable when someone leaves more than 200,000 or 300,000 euros in a car.For those who have not been able to "skip their tail" through a generous signal at the right time, the used certificates are always left.
Serve as an example this data, Rolls-Royce has gone from selling one in three cars of its Certificate (Provence) program to just the other way around, two used by each new one.Here the factor "for now" comes into play, instead of "I want it totally to my liking."Eye, that are not incompatible.
Suppose we encaprose from a Rolls-Royce Wraith Coupé of 2019, with only 13,000 kilometers, and a tempting price, 329,900 Swiss francs.They are more than 300,000 euros and you have to add the taxes and procedures to bring it from Switzerland, but a new one would be much, but much more expensive (with the same options, understand).
And once acquired, do you have to settle for how it is in terms of interiors or tires?Not necessarily, everything can be discussed with the artisans of the "Bespoke" program (personalized), being able to have a used car that will not distinguish anyone who has had another owner before.That is the grace of all this.
Outside the circle of the used certificates there are models that, given the impossibility of having a new one for now, you can find more expensive cars used than new in the market.Typical supply and demand problem.It serves as an example the McLaren 765lt, in the United States you can already see the used 40% more expensive than the new ones.In official networks this does not happen.
Discussing these market distortions caused by supply problems and high specific demands, the idea of a used luxury certificate is not turkey mucus.The depreciations they may experience are brutal in less than five years, in some cases half of the price.The 50% savings on a rate of -pose- 300,000 euros is a strong figure.
Analysts of the Altísima range market have determined that its traditional clientele, following the pandemic, socializes less and is less busy, so it has more time, it can have more money - as an inequality - and wishthat only lives once.
On the other hand, you have to rule out the idea that the used certificates are a "I want and I can't."There are customers who access luxury brands, buying a price reduced model, and they end up buying a new one later.That is not a budget problem or wanting to "save."For someone of middle class, used or not, they are still very expensive.
Being low volume brands, it is not that there is a huge stock of vehicles to choose from.Some opportunity may even appear, such as a Bentley Arnage T from 2009 with about 27,000 kilometers and less than 60,000 pounds.It is still a luxury car at the price of Premium, and with that mileage it will still be "like new."
That is another, we almost always talk about cars that have a very low mileage, have been exquisitely cared for and usually have perfectly filled maintenance books.There are hardly "brown" cars at the top of the pyramid.And above guaranteed, and quickly available, where do you have to sign one?
This business, that of used certificates, is being revealed as an excellent idea from the humblest brands to the most ostentatious.In addition, in the specific case of luxury cars, they have a very high life expectancy, they rarely step on a scrapping if it is not due to accident, fire or similar catastrophe ...
