While his Formula 1 star drivers, Carlos Sainz and Charles Leclerc, witnessed the show from the front row, Ferrari's new competitor was presented within his assembly center on an illuminated catwalk with LED lights;A fashion line that begins the expansion project of the Italian car manufacturer.
La colección, creada bajo la dirección creativa del diseñador Rocco Iannone (previamente en Dolce & Gabbana, Armani y Pal Zilieri), se eleva del concepto estimulado por la cultura pop de playeras y gorras con iconografía de la marca, reemplazándolos por estructurados abrigos en lujosas pieles e imágenes históricas de Ferrari impresas en faldas de seda.
The media, celebrities and fans of F1 promoting the cult by Ferrari products, served as a starting point for the creation of Ferrary Style, this being the phenomenon that allowed executives, and Iannone, see the space that exists in the market for the market for thecollection.
@waterbarnes maybe you could go back in time (please let this program be a that past) and do "Bully Broads" ... https://t.co/ddzhkygpkc
— Joanna Nelson: #MMIWG2S justice & safety Sun Jul 18 04:32:43 +0000 2021
“Wool of the king made a firefase bomber with Ferrari logos he used even on the red carpet.Her followers incessably asked where she had bought it.[The line] is our way of responding to this, ”says Iannone, using the story to explain how the brand now takes over its mainstream image to return it to the market, this time, in a high way.
In the case of a company associated with opulence, a highly enigmatic sober collection would be expected, pointing to a more artificial luxury perception.But garments, which emphasize the stars of Italian production (skins, knitting, footwear and bags), show that it is with energy and irony with what Iannone and Ferrari approach the design of this line.
