Louis Vuitton: The French of elegant truns who captivated royalty

Estilo de Vida
Su historia comienza en un mundo muy diferente a la moda, pero con su éxito logró fundar una de las marcas más reconocibles de toda la industria.

Por Sebastian CabricesLouis Vuitton: el francés de los elegantes baúles que cautivó a la realeza Louis Vuitton: el francés de los elegantes baúles que cautivó a la realeza

The nineteenth -century French elite enjoyed private luxuries, one of them, was that their suitcases were packed by Louis Vuitton himself, the founder of the company that became the most valuable luxury brand in the industry.Long before being a fashion leader, the French house was a reference of innovation and quality in the world of luggage, item in which the story of this designer begins.

He fled the town where he was born and arrived in Paris walking, fleeing from a difficult relationship with his stepmother after, at 10 years, his parents died.The French capital was in the middle of the industrial revolution, thanks to the carpentry and craft skills he learned in his home, he could find an exit for the great poverty that also whipped Paris at the time.The designer Louis Vuitton was hired as an apprentice in the workshop of Monsieur Marechal, a recognized Baúles manufacturer, from whom he learned the trade until he settled for himself as a teacher in the manufacture of luggage.

In 1954 Louis Vuitton inaugurated its own trunk and luggage manufacturing workshop in Paris.Here, he took care of much more than the creation of suitcases, but also specialized in the art of packaging.The announcement he hung in his store said: ‘He safely packed the most fragile objects.Specialized in Fail Modas ’.His experience pacing luxury objects came from his work for the Empress of France, Eugenia de Montijo, who had hired him to design his bags and pack the valuable dresses of him.

During his career, Monsieur Vuitton revolutionized the way the luggage was made and set the luxury standards in the field.It was this Frenchman who made the first canvas suitcases to replace the weight and stench of the leather, invented the rectangular shapes so that they were easily stackable and in addition to their functional use, made their suitcases, style objects.

Many elements that we currently appreciate in the pieces of this brand date from the 19th century and all are the work of Louis Vuitton.The ‘LV’ monogram was one of his first attempts to make his brand even more luxurious, as well as the red stripes and red inks that adorn bags and trunks, which were other of his badges.Together with his son, Georges Vuitton, the businessman made other inventions that remain used.After the death of his father Georges inherited the brand, he made innovations of his own authorship and built the foundations for the luxury firm we know today.

Who was Louis Vuitton?

Louis Vuitton fue un diseñador de equipaje y empresario francés, fundador de la hoy casa de moda, Louis Vuitton. Fue un innovador en el mundo de las valijas, algo que lo llevó a hacer creaciones para la élite francesa del siglo XIX. Este carpintero y artesano fundó la compañía que a mediados de 1890 se expandió hacia el negocio de la moda bajo la dirección de su hijo, Georges Vuitton. En 1987, Louis Vuitton se unió a los creadores de coñac y champagne Moët & Chandon y Hennessy para crear un grupo de lujo hoy conocido como LVMH (Louis Vuitton Moët Hennessy).

Where was Louis Vuitton?

Louis Vuitton: el francés de los elegantes baúles que cautivó a la realeza

Louis Vuitton was born on August 4, 1821 in Anchay, a small working -class town east of France.His was Xavier Vuitton, a farmer and his mother, Coronne Gaillard, was a hat.Gaillard died when Louis Vuitton was 10 years old, followed by his father's death shortly after.He went on to live with an adoptive mother with whom he had a difficult relationship, so Vuitton fled home in 1935 when he was 13 years old, bound for Paris.The trip of more than 300 kilometers took about two years on foot, time in which he had different jobs along the way.

How did Louis Vuitton start your career?

In 1837 in full industrial revolution Louis Vuitton arrived in Paris, it was a time of great poverty for the city so he had to get a job upon his arrival.He began working as the apprentice of a luggage manufacturer named Monsieur Marechal, quickly learned the trade and established a name on his account, making himself known as one of the best manufacturers in Paris.In 1953, Napoleon III reinstated the French Empire and assumed the title of Emperor, a political change that served Louis Vuitton, who was hired as a manufacturer and personal luggage packer for the Empress Eugenia de Montijo.

The Empress commissioned Vuitton to pack "the most beautiful clothing in an exquisite way", to transport it during her trips between the Tublerías Palace, Saint-Cloud Castle and other destinations.This position opened the designer's doors to a new clientele of the elites.In 1854 Vuitton married Clemence-Emilie Parriaux, to later leave Monsieur Marechal's workshop and open his own store and workshop in Paris.On the outskirts of his store the businessman hung an announcement that read: ‘He safely packs the most fragile objects.Specialized in Mail Modas ’, his business began to innovate doing luggage with canvas instead of leather, which gave him the benefit of creating a lighter and more resistant product.

What innovations did Louis Vuitton?

In 1858 Louis Vuitton introduced his revolutionary rectangular suitcase made of canvas, at a time when he only became mostly round and leather luggage.Vuitton's rectangular suitcase allowed to be easily stacked, which ensured a safer journey in float and prevented them from falling or damaging.The demand for the products of the French businessman began to grow, which led to its expansion to a larger workshop on the outskirts of Paris, in Asnières, in 1859.

With his son Georges, Louis Vuitton created in 1886 one of the most iconic inventions of the brand, one that is still used in its products today.Together they created the first hook -proof lock, they revolutionized the luggage industry creating a completely new lock system.Each lock had a unique and numbered key, whose patterns were maintained in the workshops of Louis Vuitton and registered with the name of the owners in case a new key was needed.The system patented by Georges Vuitton was impenetrable, so effective that they challenged the escapist master Houdini to escape from one of the brand's suitcases.Houdini failed to escape and the popularity of the brand went to his cusp.

How was the Louis Vuitton logo created?

After the war with Prussia he began in 1870 and the commune of Paris in 1971, Louis Vuitton's workshop in Asnières was destroyed, the tools were stolen and the workers had left.Vuitton quickly recovered and opened a new store, at the 1st Scrib in Paris.In 1871 he introduced a new luggage line, beige trunks printed with his monogram ‘LV’, originally called ‘Damier’.Also at this moment he introduced the red line that distinguished the creations of the brand.In 1896 the company's designs began to be copied, so Georges Vuitton created a new monogram of ‘LV’ for the brand, this time printed with diamonds, circles and flowers, to distinguish the products.

What did Louis Vuitton died?

Louis Vuitton worked in his company until his death at 72, on February 27, 1892, leaving his son, Georges Vuitton, who expanded the company's offer to other luxury products.

Who have been the creative directors of the Louis Vuitton house?

In 1997, Marc Jacobs was appointed as the first creative director of Louis Vuitton, to design the first Ready-To-Wear lines for men and women.Under the direction of Jacobs, the brand was in charge of luxury brands thanks to its collaborations, made with artists such as Takashi Murakami, Stephen Sprouse and Richard Prince.In 2011, the brand hired British designer Kim Jones to take care of the Meswear line.After 17 years directing the French house, Marc Jacobs was replaced by the designer who left Balenciaga, the Frenchman Nicolas Ghesquière, who presented his first collection in Paris in March 2014. In 2018, Virgil Ulh was designated as the new director ofMeswear de Louis Vuitton, replacing Jones, who went to Dior.

Who were Louis Vuitton's great muses?

Many women inspired Marc Jacobs's work in Louis Vuitton, such as director Sofia Coppola, the Gisele Bündchen and Naomi Campbell, Fan Bingbing, Edie Campbell, Caroline de Maigret and even Catherine Deneuve.These celebrities starred in the final campaign Jacobs for the brand, before Nicolas Ghesquière arrived at the creative direction.The list of Muses de Ghesquiere includes directors, photographers and actresses, a group characterized by their diversity and eclecticism.Charlotte Gainsbourg is one of him, since her days in Balenciaga.Actress Alicia Vikander has brought French designs in most of her awards and other personalities such as Dona Bae, Jennifer Connelly, Selena Gomez, Sophie Turner and Emma Stone are part of the Gang girl of Louis Vuitton's designer.

Louis Vuitton was a French trunk manufacturer and packaging that founded his homonymous brand more than 150 years ago.Currently, the company founded by Vuitton is the most valuable luxury brand in the industry, which maintains the exploration and innovation values established by its founder.