Promotion of digital fashion: Dressx is associated with Crypto and Farfetch

The Dressx disruptive company, a company specialized in the commercialization of exclusively digital designs, both own and fashionable brands and independent designers such as London Buffalcryptocurrencies crypto.com.From where they have recently launched a new section for the marketing of non -fungible tokens, or NFT, within which Dressx will put on sale its exclusive digital models, in what could well begin to mean as the first online corner of thisNew digital sewing.

As the first sample of this association, from Dressx they will put on sale at the Marketplace NFT in Crypto a first virtual collection inspired by the company of Aerospace SERVICE AND MANUFACTURE SPACEX, founded by the entrepreneur and magnate of the business Elon Musk business.Company that have placed as well as the main creative origin of a collection that will arrive under the name of “Dressx Cosmic”, and that will begin to be marketed from this Sunday, August 29.

"Spacex is one of the most innovative and ambitious aerospace manufacturers that has ever existed in the world," explain from Dressx itself through Crypto."Founded in 2002 by Elon Musk, the company aims to revolutionize space transport, with the ultimate goal of making life multiplayed.""Going continuously where anyone had ever gone and creating a sustainable future for space travel, Spacex has become an inspiration for the first Dressx Cosmic collection", from where it will seek to celebrate "the achievements of the most disruptive companies and withVision of the future of the world, which are shaping the future of humanity "

Collaboration with the new anticipated purchasing service "Farfecth Pre-Ororder"

Beyond this association with Crypto for the direct sale of its NFT collections, we have also been able to know that Dressx digital development technology has also begun to be introduced as the basis of new business structures, such as the recently announced by Farfetch.Online commerce platform specialized in the sale of articles and services linked to the fashion-place sector, from where they have just put their new purchase service “Farfecth Pre-Ororder” operation.Modality with which from the platform they will begin to market the garments of a good number of large brands and designers, even before they occur in physical format, using digital technology and augmented reality of the latest generation of Dressx.

Como parte de esta iniciativa, DressX se encargó de digitalizar 20 prendas de moda masculina y otras 20 prendas de mujer de las últimas colecciones de Off-White, Balenciaga, Palm Angels, Dolce&Gabbana, Khaite y Nanushka. Piezas todas ellas que los usuarios-clientes de Farfetch pueden ya comenzar a comprar, adelantándose así a su lanzamiento oficial. Una práctica que debe de entenderse como el primer paso en el largo y ambicioso camino hacia una nueva manera de comercializar moda, que deberá permitir en un futuro cercano, gracias a la digitalización, tanto acortar los tiempos para poder probarnos las últimas colecciones presentadas en la pasarela, como llevar a cabo un mejor control de los inventarios por parte de los marcas. Repercutiendo todo ello de una forma positiva sobre el medioambiente, al permitir un mejor ajuste de la producción a la demanda, y reduciendo en ese proceso la cantidad de materiales, recursos naturales e incluso de envíos, que se requerirán para la correcta comercialización de las colecciones.

Objective: to promote new more sustainable ways to consume and produce fashion

Impulso a la moda digital: DressX se asocia con Crypto y Farfetch

Founded last July 2020 by the Ukrainian Daria Shapovalova, founder and executive director of the Mercedes-Benz kyiv Fashion Days, and by Natalia Modenova, a collaborator with Shapovalova de la Mercedes-Benz kyiv Fashion Days, Dressx has managed to become a day Today in the main online store for the commercialization of digital designs.Models that, thanks to their technology, their owners can use virtually without restrictions, and without generating any kind of waste or pollution by chemicals on the environment, presenting the models as an alternative to the purchase of physical garments.

As we have seen, that vision has not only allowed Dressx to boost in sectors as booming as those of virtual fashion and the commercialization of tokens, but also develop a business model with clear applications on the production of physical fashion,which can be easily implemented by traditional companies in order to optimize their resources and production processes.

"We firmly believe that the amount of clothing that occurs today is much greater than humanity needs," they explain from Dressx."We share the same taste for beauty and emotion that generates physical fashion, but we believe there are ways to produce less, to produce more sustainably, and even not produce at all."Similarly, "at this current stage of Dressx development," they detail, "our goal is" also "in demonstrating that some garments can only exist in their digital versions."Apostillating this declaration of intentions, launching a clear message with which they point out that the answer is not that you "buy less", but that "compres fashion digital".

"The main objective of DressX is to provide a sustainable, but fun alternative, to the industry we know today, promoting the digital fashion integrated with a 3D technology that allows virtual garments to be used on several digital platforms," they detail from the platform itself."In order to democratize fashion and make it more accessible to the final consumer, Dressx gives each client the opportunity to dress digitally with clothes that you have always wanted to wear", with the guarantee in addition to being NFT products.An endorsement that has already ended up seducing the more than 100 designers who have already been in charge of designing the "thousands of digitized articles" that are already available from their website."In Dressx we are absolutely sure that the future of fashion is digital."

"The founders Daria and Natalia are two incredibly intelligent entrepreneurs who have perfectly understood the space of the NFT," Jeremy Lewis, Crypton NFT acquisition director of Crypton's NFT acquisition director, in a statements to the US news forbes."Dressx has built an inspiring platform that pursues an admirable mission, and there can be no better brand to introduce our users into the world of digital fashion", through an action that is "only the beginning of what will be a very exciting associationand fruitful, with unlimited possibilities. ”