Nothing to the dead king, king put on. Burger King, the fast food chain specializing in burgers, has remained standing despite the economic crisis. Moreover, despite the coronavirus pandemic. And with presence in six cities or regions of the country: Barquisimeto, Coro, Barinas, Yaracuy and, of course, Caracas. It doesn't matter what they say.
It was Oscar Alejandro, the Venezuelan youtuber, who released months ago the fact news that the franchise had closed its doors. He visited one, two and three shops if anything and, in view of the fact that they were closed, he then concluded that Burger King had broken down.
"all restaurants are completely closed," the journalist literally said in his official YouTube account in March 2021. "it no longer exists." "broke." "it's a thing of the past," he insisted. That is, he lied to his followers, who are counted by millions. There they, who have him for "influencing"
What happened now, says Mary Pichardo, marketing director of Burger King, is that the burger chain, which brought the Cisneros Group to Venezuela in 1980 to compete with Tropi Burger, was in charge of two different groups (or franchisees) over the last two decades.
And one of them, better known as BK Center, decided to retire from business. And do it during the coronavirus pandemic.
In total, he closed 30 stores across the country, so Valencia and Maracaibo, for example, ran out of their "Whopper House". Although only "for now," promises Mary Pichardo.
Because the other group, International restaurants, belonging to the Rika International Group, not only made the decision to stand firm, but also took the master's franchise in its entirety. And he has begun to negotiate even with the malls some of his former partner's premises. Like the Recreo store. So in Caracas there are four establishments, including Sambil, Los Próceres and Lido. In total, there are 15 shops open.
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"the idea is to have a presence back in the cities where we were before," explains the marketing manager, who says that the brand, which came to have 52 places in the Belle epoque, is not only active in the country, but will be showing signs of expansion in the coming months.
For example: with a mega-store in Caracas that will not be located in a shopping center, so it will have a large children's playground, and it will also have "auto" service. This is: direct attention box in the car. Like the location of the Caurimare.O estate in Bello Campo.
In all their premises they continue and will continue to offer their traditional whoppers as well as their special burgers. Like Rodeo, with double meat, double cheese, bacon and onion rings. The stacker, with double meat, double cheese, bacon and the special sauce from the stacker house. Or Philly cheese, with double meat, caramelized onion, cheese sauce and cheddar cheese.
In addition to its classic line of desserts: the butter bars, the brownie with ice cream, and the sunday with rikiti, which they created thanks to a strategic alliance with Nestlé Venezuela.
Regarding Halloween, for example, it occurred to them to offer combos and special offers to all customers who got up at 3: 00 in the morning and made their order the following day through the burgerkingve.com. A thrill, according to Pichardo.
While next year, she promises, Burger King will introduce innovations in both chicken burgers and the dessert line.
Vista Marketing, the advertising agency, has been primarily responsible for the last 12 months to keep the brand's presence active on social networks. On Facebook. On Twitter. And Instagram. Not counting on designing and activating discount coupons, for years one of Burger King's most common marketing strategies. As well as the steering wheel. And outside advertising. Although Pichardo dreams that in 2022 they will be able to return to the times of television commercials.
