Cristina Santos took the time to understand the art of precious stones, before creating a successful jewelry

“Ella nos recibía con alegría, pero como estaba ocupada nos dejaba jugar”, y uno de esos juegos “era hacer collares”. Así empezó desde niña a interesarse en el mundo de las joyas.Cristina Santos se tomó el tiempo para entender el arte de las piedras preciosas, antes de crear una exitosa joyería

“From the age of 14 we show interest together with my twin sister to make necklaces.Then we were going to Nicaragua to bring stones to create, make necklaces and sell ”remember.Between 16 and 18 years of age he worked as a vacationist in the jewelry business of his aunts in Honduras.

In 2010 Cristina founded with her husband, c’santos jewelry, which has been in the national market for nine years.Now they handle five establishments and a form of 40 people.C’santos Jewelry is proudly Guatemalan.

Cristina shares a tour in her preparation phase and labor beginnings.

The preparation is very important, says."At age 17 I realized that I loved the world of jewels and I wanted to study a career where I could do in this world," he says.This is how the Gemological Institute of America - Gemological Institute of America—.

Gemology is the study of gems, also studied jewelry design by hand and computer design, manufacturing and the process to create jewels.

He also decided to study economics, but maintained contact with the field of jewels, since at that time he also worked in the United States in a company specialized in diamonds, where he had to qualify and supply diamonds for the orders of several clients in the world."I had to see diamonds all day," says smiling. Además estuvo en el área de servicio al cliente en la cadena de joyerías Tiffany & Co., in United States.

Cristina Santos se tomó el tiempo para entender el arte de las piedras preciosas, antes de crear una exitosa joyería

All the experience and knowledge that he acquired, combined with his creativity, served as the basis and inspiration to co -confound his company.He states that it was her husband who saw all her potential and drove her to create the business.

She considers it more creative than executive, so her work in the company makes her together with her husband, he is dedicated to business administration, while Cristina to design sale and exhibition of jewels.

One of the suggestions that now shares with other executives is that it is necessary."The practice makes him learn much more to one," he adds.

Another experience is to learn to boost the positive part, identify with your business and work so that the staff identifies with it.If the staff is identified, it has much more illusion of contributing from their respective positions, he points out.

"With my husband we have evolved with the business," he says, and adds that he did not think he would manage staff, but now he has had to become a leader for the collaborators who work in C’santos.

"It's a great challenge for anyone.They do not tell you: ‘Look, like a crystal ball, you will have 40 or 50 people in your charge’, but it is something that is learning on the road, ”he says about the growth of the business and the challenges they have assumed.

At present, the business is in a time to strengthen their positioning, they want to attend the different segments and prepare for each season.

Inspiration comes from the stones

Innovation, creativity and identification are essential basis of c´santos.

When creating their designs, her inspiration is the stones, which she chooses with different world suppliers.

“To create I feel and place all the stones on a table, I observe them and according to their shape, consistency and color, I inspired them to define my designs.I don't believe designs before, but from the same stones I am playing with the ideas ”Share Cristina.

There are 1,300 species of stone and millions of varieties, "the first thing that this race has given me is the appreciation for the creation of nature, for natural beauty," he adds.

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