Consumer habits and consumer style choice have changed dramatically, the rise of technological haute couture, enthusiasm for digital experiences and an approach without repair to style and jewelry as a form of personal expression are at the order of the order of the day.
To celebrate the launch of its new smartphone, the Honor Technology brand commissioned the WGSN Trends prescriber to explore the trends that are currently marking the fashion and technology industry.This determined that consumers are "hungry for products and experiences that contribute extravagance to everyday life" as they have shared.
Consumers are trying to change the mantra of their life to guide it towards a brighter future in which to escape the ordinary and look for interesting moments that make the future see with optimism.
This behavior change is described as "daily extravagance", since consumers choose to dress in style as a way of expressing both on the internet and on the street, and then shared through the hashtag #dressup on social networks to surpriseThe community that has been created around the "wow the everyday".
The contents related to personal expression are also increasing, as well as the importance of smartphones, which play a fundamental role in helping people express their values and status.Both creators and spectators are adopting a new way to show "without filters", in the sense of creating and showing "without shame".
Growing interest in monograms.In tune with a renewed approach and without complexes of the style, and with a nostalgia wink of the 90to express your style and show your fashion identity through daring looks.
Adrien Mollet, WGSN's main consultant, explains: "If we go back to 2018, a series of great fashion houses, such as Dior and Fendi, relaunched their iconic monogram in response to the‘ logomanía ’trend that seized the industry”.
"Now we are attending a new era of fashion with monograms, with the introduction of collaborations between brands such as Versaclogos of such well -known brands.All these have trusted monograms to carry their logo and image to the next level, creating a greater commitment to consumers, eager to find new ways to express their style ".
Monograms provide a refreshing aspect that functions as an timeless and contemporary quality indicator, and small -scale repetitions can help offer something fresh, while subtle monograms prints in combinations of tonal colors provide a modern touch.
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Not only is fashion adopting monograms, technology is also entering the scene, and the Honor 50 smartphone already has its own combination of monograms colors with a design that breaks down the five letters of honor and reconstructs them to create a sequence of imagesHolistic that transmits an energetic and vibrant visual effect.
Bright colors that improve mood.Eager for this new normality to become normal to dry, it is expected that consumers will then have a renewed sense of optimism, which will make people adopt colors that evoke a sense of hope and balance.This has already been seen in autumn/winter 2021 parades, with an increase of 55 percent year -on -year of the coolest pastel colors.
Jewelry.The jewelry market may have decreased by 18 percent between 2019 and 2020, but democrats have experienced a two-digit growth, the search for jewelry inspiration and content related to it has increased by 8 percent andhas experienced continuous year -on -year growth for 12 consecutive months.
This jewelry rise is due to the need of consumers to raise their appearance on the screen, and now jewels act as a new "collectible" for younger generations and consumers with design in design that are eager to show their individualityThrough precious relics.
The Business of Fashion Fashion Platform and the McKinsey consultant also revealed 2021 fashion status: watches and jewelry, which the jewelry market will recover before 2025 of the Covid-19 Pandemia and will grow worldwidebetween 3 and 4 percent a year.
Whether they are jewelry and smartphones, technological devices have become fashion and status symbols, jewelry has become a source of inspiration for technology, in the case of honor 50, this is inspired byThe crafts of classic rings designs for the assembly of your camera.
Consumers look at content creators.Pandemia caused a growing need to connect with others and the screens became the entrance door to do everything from communicating, learning, buying, working and entertaining.This has caused the physical and digital worlds to entertain even more, and that consumers give more value to the creation of digital assets as an expression of what they are as a person and their consumption, through unboxing or style videos.
Consumers trust the Internet community to discover new products and trends through events broadcast live by hosts and communities of real people, not only promoters.The new world of "e-terraction" will become the new source of truth, with content creators who offer real-life advice and perspectives.
