Related article
How much do the bikes used by competing teams in the Tour de France cost?
La bicicleta se convirtió en el medio de transporte predilecto de la pandemia, lo que impulsó sus ventas globales y causó, incluso, un desabastecimiento de algunas gamas. Esto, en el caso de Colombia, y según cuenta Carlos Ballesteros, gerente de Bike House, ha hecho que la demanda se atienda con marcas de bajo costo.
"there has been an increase in the import of bicycles, but there has been greater availability of entry range than luxury models, models of around $1.3 million. Cheaper bicycles are being imported because there has been no availability of big brands, "Ballesteros said.
This is reflected in imports, since although the figure increased 170% between January and May 2021 versus 2020, with more than 100,000 units of difference, the average purchase ticket dropped by more than US $80, rising from US $204 to US $157 this year.
The contrasts
Gisel Ramírez, commercial manager of Cornelia Bicis, shop specializing in bicycles for urban use, stressed that in his case sales have increased 40% and the expectation is to sustain the figure in the remainder of 2021.
"bicycles have been sold well, but the price has increased, and that has been the cost of imports. We hope that the supply issue will normalize and sales will continue to grow with the incentive of bike culture, "Ramírez said.
In the premium segment and despite the low availability, brands such as Trek, Scott and Specialized, outstanding for being seen in large sports laps, are the most in demand, while in the entrance range, stand out GW, Optimus and Venzo.
"there are many brands of which there was always product in Colombia until September last year, such as Specialized, Scott (...) But they haven't arrived. We're going to have a sales inventory for the season 60% lower than usual, "said Carlos Moncada, InterBike manager.
For its part, large areas such as success and Falabella have seen an increase in the purchase of bicycles up to three digits, which, according to María Fernanda Zuluaga, Corporate Manager of the success Group Entertainment Business, respond to the changing thinking of consumers and self-care.
"the exponential growth in this product could be attributed to cycling in an individual sport, free of contagion," Zuluaga said.
In the case of Falabella, mountain bikes are the most notable with brands such as Jeep, Schiwnn, Kawasaki, GW and Mongoose.
Related articleThe export of bicycles rose 2,000% in the first four months of the year
Con el nuevo mercado, las empresas locales han visto una oportunidad para la exportación, ProColombia registra que a mayo de 2021 la cifra llegó a US$203.154, es decir, 1.891% más versus 2020. Con lo que además de exportar ciclistas, el país podría empezar a ver un espacio para la venta de sus productos.
