Kylie Jenner has just been crowned the most followed woman on Instagram. A record for the youngest of the Kardashian clan, which reaches the impressive figure of 300 million followers on the social network. She is only surpassed by soccer player Cristiano Ronaldo, with 389 million, and the businesswoman ties with Leo Messi. What is special about her profile to generate so much expectation?
Experts in the art of reality, the Kardashian-Jenner sisters have managed to make their life a most profitable show. Addicted to Instagram, a tool that they manage as one of their businesses, it is not surprising that they all occupy a position in the list of the 25 most followed women. Despite Kim being the most famous, since last September, Kylie, the youngest of the clan, holds the coveted position of being the most followed on networks and also the fourth person who earns the most money at the expense of the aforementioned social network; She is only surpassed in income by Cristiano Ronaldo, La Roca and Ariana Grande. We analyze the Kylie Jenner phenomenon through her most viral publications.
BABY IN SIGHT, KYLIE JENNER BROWNS PREGNANCY
As in a good soap opera, Kylie Jenner shares the most intimate aspects of her life through the networks. Last September she went public with her future motherhood, announcing that she and rapper Travis Scott would be parents for the second time. She broke the news with an emotional video that, surprisingly, has been deleted from her profile. Although she keeps her followers up to date with the evolution of her pregnancy with continuous selfies.
RISKY POSED
Provoking is part of the Kardashian DNA. Bare bikinis, ultra-tight luxury dresses, dizzying necklines... The antithesis of minimal style, Kylie Jenner is the queen of extravagance. Her latest business milestone? A bathroom line that is already a bestseller, something has to do with the fact that she was the first to wear her own designs on Instagram. The businesswoman does not leave a random post.
BEAUTY TRICKS AND MILLIONAIRE BUSINESS
Continuing with her particular way of making her personal networks the best marketing tool for her business, Kylie does not hesitate to share beauty tutorials and the latest releases from Kykie Cosmetics, her successful cosmetic line. In 2019, the celebrity sold her business to beauty giant Coty Inc. for $600 million. What started as a line of lip liners and lipsticks has grown into a veritable cosmetic empire.
IN FAMILY, KARDASHIANS REUNION
As in the best times of reality Keeping up with the Kardashian, every time the sisters get together the number of "likes" multiplies. Their hangouts are often a kind of competition to see who wears the most striking look and are synonymous with future headlines.
BRAG THE LUXURY
High-end cars, a pool that can be mistaken for a lake, designer furniture... Kylie's Instagram is a window into her fascinating (and expensive) universe. We stayed with her dressing room, a room full of shelves with luxury shoes and in which Chanel and Hermès bags are counted in pairs.
THE MOST LIKED PHOTO IN INSTAGRAM HISTORY
In February 2018, Kylie Jenner welcomed her daughter Stormi with a sweet photo holding the newborn's hand. As has happened with other publications, the businessman years later has deleted the image. And that broke records by being, with a total of 18 million likes, the photo with the most "likes" in the world on Instagram. The curious thing is that months later it would be surpassed by the mysterious account @world_record_egg that with a photo of an egg on a white background garnered no less than 30 million likes and a million comments, unleashing a surreal viral phenomenon. Little Stormi, a mini influencer, is one of the stars of Kylie's Instagram.
