The parents are taken in Ohio and the models in London: New Balance and the case of their new viral shoes

ModaLas 550 son el último objeto de deseo entre las que más saben de moda: su elección no es ningún capricho. Analizamos por qué tendrán tanto éxito.

By Amaia Odriozola

“The New Balance 550 could be the most cool shoe at this time after its rebirth at the hands of Teddy Santis -new creative director of the brand -for Aimé Leon Dore -his own signature, with which New Balance has been launching hits in recenttimes-, and the various color combinations that have appeared (and have been exhausted) during the last months ”.The cult website for lovers of the Highsnobiety Sneakers published these lines a few days ago giving the last seal that these sneakers of unequivocal retro flavor were missing that have been fixed in the half -world retinas through Instagram through Instagram.

When the Danish prescriber Pernille Teisbaek put on "socks for the first time in six weeks" after her summer vacation (in Mallorca, by the way), she also photographed the shoes that her more than one million followers have seen her have been taking numerous timesIn his photos by Copenhague.His with 550 with black details and has combined them with wide dress pants, jeans and shirts-vestido.In all his publications he receives countless comments by asking for them.It is not the only one that has given them a status of desire: experts in selling style such as Elsa Hosk, Kendall Jenner, Emily Ratajkowski or Hailey Bieber have also given the celebrity seal to the latest New Balance model.

Las llevan los padres en Ohio y las modelos en Londres: New Balance y el caso de sus nuevas zapatillas virales

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How are they and why they are so fashionable

Actually 550 are not new shoes.In fact, they are over 30 years old: they were launched in 1989 with the name P550 and those of now are a reissue that is born from a capsule collection commanded by Aimé Leon Dore.It is not, either, the first time that New Balance and this visionary firm reissued a success making it even bigger: from this collaboration, for example, the 990 were born (in 2017 there was no character from the fashion world that would not take them), those who became world famous with an eloquent slogan."They are carried by the parents in Ohio and the models in London" summed up the ironic attitude and the connection of the brand with the new lovers of the Chunky sneakers of rough lines.

If 550 are about to dethrone that hype it is because they allow a greater range of styles.** They have a more classic, more minimalist and more timeless air, ** They are still robust although less sports and keep a vintage wink with details in bone leather and slightly yellowed entresses.Its success is not a whim manufactured in the magazines or the fruit of the relentless rhythm of fashion that always needs to offer something new, but a realistic connection between what fashion proposes and what people on foot we want to carry.

But there is something else.There are several and very different shoes that New Balance has become a cult in recent years (the aforementioned 990, but also 408 or 327) but if they have an attraction added to their aesthetics it is their price, more affordable than those models.Although those that carry Pernille Teisbaek and Elsa Hosk have not yet reached the online store in Spain (there is the possibility of signing up to receive a notice when they are available), there are already any other model in another color for 130 euros for 130 euros for 130 euros.They can also be found as Drops in places such as Restocks (from 144 euros) or Farfetch (from 262 euros).