Después de décadas de crecimiento y ostentación, la moda se encuentra en un punto de inflexión. Es inviable volver al modelo de producción anterior a la pandemia. La icónica diseñadora Vivienne Westwood apostó hace tiempo por el camino a seguir: el desarrollo sostenible. ‘La noche temática’ lo analiza esta semana en ‘El nuevo patrón de la moda’.
‘Fashion Apocalypse’
The fashion industry is living a remodeling stage marked by the environment and sustainable development, cultural representation and appropriation, and equality.
Brands and creators are now subject to increasingly rigorous public scrutiny.They are responsible for 20% of the world's wastewater, 10% of carbon emissions and 22.5% of pesticides.And, once produced, the clothes that are not sold is destroyed by the brands themselves, including luxury houses, to preserve the shortage of their items.It is the type of action that scandals in the street;But the street are also social networks where luxury brands are scrutinized.The slightest false step translates into a sales drop.
The crisis of Coronavirus has harmed fashionable, but not as much as other industries, such as aeronautics or tourism.In this world financially uncertain, from in China to Lebanon, a Hermès bag becomes even a refuge value.
‘Westwood: punk, icon, activist’
Vivienne Westwood is known as the great Punk Lady and British fashion icon.In the 60s she met her first husband, Derek Westwood, from which she separated soon, when she met Malcolm McLaren, the manager of the Sex Pistols and with whom she launched her Kings Road store revolutionizing popular culture and creating garments full ofmessages.It was about destroying everything that was politically correct and dilapidating traditional structures.
For the next 40 years Vivienne fought to make their way and came to share popularity with Gucci, Dior and McQueen.Another remarkable facet of the designer is the role she plays in the fight against climate change and her work as an activist.
Vivienne Westwood, legend of British fashion and eternal punk.Vehemente, anti -capitalist and environmentalist activist, she has faced governments and institutions.
