FashionUpdated
The Japanese market has been to blame for the most select clientele in the world (mainly Asian) demanding iconic bags that at first glance seemed painted by children. First, it was Japanese artists such as Takashi Murakami, Yoshitomo Nara or Yayoi Kusama who seduced the most important fashion labels on the planet (Louis Vuitton, for example) with their works full of color and childlike irony. But over time, the market lost its way with 'The Three Little Pigs', Mickey, Dumbo or Star Wars characters printed on clothing and accessories.
After the hangover of the multiple and abundant collaborations with Disney, it is the turn of the Japanese cartoons of the late 80s and early 90s. 'My neighbor Totoro' teams up with Loewe and 'Doraemon' with Gucci to present two brilliant works that will arouse many emotions and raise passions. Both luxury firms are also completely right both in who are the protagonists of their capsule collections and in the moment of launching them, because there is a great need for good memories, humor and color. In addition, the two show that Asians continue to be the main clientele of luxury firms.
THE GALACTIC CAT
To celebrate the Chinese New Year (February 12), Gucci has chosen Doraemon, the galactic cat that comes to Earth to help Nobita Nobi. A collection of clothing and accessories that will be on sale from January 12 with the aforementioned robotic feline painted in its original blue color. However, when the end of the Chinese year approaches, it will appear with small horns and dyed in a brown tone, as it will herald the arrival of the year of the ox.
The Japanese manga character will also be the star of the luxury brand's store fronts in Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam, where there will be different street installations. Doraemon will also star in two Gucci ArtWalls in Shanghai and Hong Kong.
THE JONATHAN ANDERSON MOVIE
"Right now there's a natural inclination toward warm emotions. When I think of a movie that has comforted me in that way - one that speaks to children and adults alike - 'My Neighbor Totoro' comes to mind. It's not possible forget this masterpiece from 1988. The story of a friendship between Mei and Satsuki together with the magical Totoro and his companions, the mischievous dust bunnies (the adults cannot see them, only those children who feel love for them)", says the director Loewe creative Jonathan Anderson.
The protagonists of the film are printed on a selection of garments and accessories and can now be purchased on the website and stores of the luxury firm of Spanish origin. The collection "stresses the importance of integrating with nature and finding the child in all of us. Although it is essential at the precise moment we live in, I also believe that it always has been and always will be," concludes Anderson.
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